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Sunaina Parihar

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

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Customer-Driven Product Development: Using Live Chat For User Testing

July 28, 2021 By Sunaina Parihar Leave a Comment

While completing my Hubspot certification on GDD (Growth-Driven Design), I came across this article in the resources section. The article talks about using live chat as a tool for user testing (in addition to being a customer support tool). Chat surveys can be the perfect low-budget tool used in the early stages of research to identify user needs and understand workflows … [Read more...] about Customer-Driven Product Development: Using Live Chat For User Testing

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