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Sunaina Parihar

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

AI

McDonald’s + IBM?

November 7, 2021 By Sunaina Parihar Leave a Comment

You may ask yourself, what do these two companies have in common and how could they benefit from a partnership? As the screenshot above might suggest, it seems that McDonald’s is among the latest companies that are looking for a digital revamp. They announced that they will be teaming up with IBM in order to make the drive thru ordering process an automated experience. They … [Read more...] about McDonald’s + IBM?

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