As this past March came and went, it reminded us of two things: 1.) It has been a year since we were all in lockdown and 2.) Awards season has begun. This year things transpired a bit differently than usual and the results were telling. You’d think since people had more time at home, they’d be tuned in to the awards. But similarly to the Super Bowl this year, ratings tanked. So … [Read more...] about Ratings at an All – Time Low for 2021 Golden Globes
With 2020 being an unpredictable year, some companies in the consumer packaged goods (CPG) space definitely faced challenges with being able to cater to their market. Specifically companies within the beauty industry. “The pandemic certainly hurt the makeup segment—according to The NPD Group, prestige makeup sales in the United States decreased 34% last year—but it had been … [Read more...] about The End of Becca Cosmetics and What This Means For Beauty Brands Moving Forward
Article found here Every year, Super Bowl ads exhibit new trends based on social trends and current events. So, it’s no surprise that this year’s batch would be impacted by the COVID-19 pandemic. We have already seen some big name brands pull out altogether, but what about the others? Here are a few ads that nod to the events of 2020. Indeed - The Rising … [Read more...] about 2021 Super Bowl Ads – A Nod to the Pandemic
I found this article that goes back to our class discussion on how social media will affect this year’s upcoming election. One very important detail that we didn’t touch on was the way voting will be conducted this year. As a result of the pandemic, mail in voting is going to surge. And another result of the pandemic is that more people are spending time online. Where voters … [Read more...] about Misinformation in Social Media: 2020 Election
Article Found Here Within the last several months, many industries have tanked and many have boomed. Ecommerce is one that has generally skyrocketed with “75% of millenials buying goods online since the start of the pandemic (Rampton).” While this is great for many online businesses, it also presents a conflict. Pulling in this week’s reading to the mix, companies also need … [Read more...] about What’s Next For Ecommerce and Digital Retail?