You may ask yourself, what do these two companies have in common and how could they benefit from a partnership? As the screenshot above might suggest, it seems that McDonald’s is among the latest companies that are looking for a digital revamp. They announced that they will be teaming up with IBM in order to make the drive thru ordering process an automated experience. They … [Read more...] about McDonald’s + IBM?
For those that aren't familiar with Peloton's 2019 holiday ad, the ad features a woman being gifted Pelton's stationary bike. Each day she films her herself, video blogging her journey along the way. It’s then revealed that these seconds-long vignettes are actually spliced together into one “thank you” video to the woman's partner (who gifted her the bike). At the end, we find … [Read more...] about Peloton : Moving Past “That” Holiday Ad
Our class discussion on Dear Evan Hansen in MKTG 5606 got me thinking about another cultural phenomena that has been amplified by social media - Catfish. Catfish is a documentary that premiered in 2010 which follows Nev Schulman on his journey to meet a woman who he met on Facebook and all the twists and turns along the way which ultimately ends with the woman being a … [Read more...] about The Digital Age : Fantasy vs. Reality
While completing my Hubspot certification on GDD (Growth-Driven Design), I came across this article in the resources section. The article talks about using live chat as a tool for user testing (in addition to being a customer support tool). Chat surveys can be the perfect low-budget tool used in the early stages of research to identify user needs and understand workflows … [Read more...] about Customer-Driven Product Development: Using Live Chat For User Testing
I stumbled across this article that has a nice illustration depicting the process of developing a new vaccine. The figure above shows us the steps in vaccine development from the creation of the vaccine candidate through preclinical and clinical studies to regulatory approval and lifecycle management. As you can see, the “road blocks” are challenges along this … [Read more...] about New Vaccine Process Development