It’s 4th down and 4, do you go for it? Now the ball is on the 20 yard line, do you still go for it? There is only 30 seconds left on the clock, now do you go for it? You are down by 5, what are you going to do coach? Without data this decision becomes a gut choice. So why don’t more coaches use data to make game day decisions?
The Internet of Things is a powerful tool. It allows companies to access countless amounts of information across the entire enterprise. But how can marketers use the IoT to add value to the organization?
Wicked problems are all around us. So are so big and scary we just want to avoid them. Other are so big and scary we can’t avoid them. The health care system wont be getting better on its own. So what can you to to help yourself?
Google, Apple, Amazon, and Facebook have just been declared to be operating in monopolistic ways. What does this mean for the future of this companies? What does it mean for the future of the internet?
Are deepfakes the new form of corporate espionage? How a few trusting clicks can mean revealing your marketing strategy.