If you want to increase the efficiency of your business development efforts, your company must adopt an agile marketing strategy. Businesses focused on fostering an agile approach can significantly improve their growth efforts, while maximizing their brand development return-on-investment rate at the same time. If you are a brand builder wanting to integrate agile marketing into your company’s growth efforts, keep the following five tips in mind.
To increase your company’s marketing efficiency, adjust your team’s workflow to ensure time is maximized for optimal productivity. When you adjust your team’s workflow, you allow your employees to become more productive. Making small tweaks to your company’s overall workflow allows your team to focus on high return-on-investment activities. Understand which activities lead to the most efficiency, which activities can be off-loaded to an intern or freelancer, and which activities increase your team’s overall productivity. The more effort you put into optimizing your team’s workflow structure, the higher your chances of agile marketing success.
Opt for Slack Chats/Group Emails Instead of Meetings
Too many companies opt for departmental meetings when the discussions could easily be handled in a Slack chat or via a group email. The next time you are considering scheduling a meeting with your sales or marketing teams, ask yourself whether the meeting is absolutely necessary. Every moment your team members spend sitting in unnecessary meetings is a moment they’re not actively working on building your brand.
Develop Content Management Techniques
Another way to put agile marketing to work for your business is to develop content management techniques. When you have a content management system in place, your team can better understand how each component of the marketing initiatives is to be handled. From your social media posts to the collateral materials your sales team uses, each element of your company’s content strategy needs to be managed wisely. When your entire team understands how to manage content, they are better able to use your brand’s assets for maximum ROI efficiently.
Remove Unnecessary Inter-Departmental Hurdles
Unnecessary inter-departmental hurdles can significantly decrease the effectiveness of your marketing. If you want to adopt an agile marketing strategy for your business yet find your team is having to jump through unnecessary hoops to complete their work, it might be time to look at your overall departmental structure. Understand which department heads need to be involved in specific actions and which team members have the authorization to make marketing decisions.
Centralize Content Distribution
Are multiple departments within your organization distributing content? Does one department know what the other is doing or what the team’s content distribution calendar looks like? If you centralize the content distribution within your organization, you can significantly reduce repetition and outreach overlay. Create a central point of contact for every department to coordinate content distribution efforts. You will be surprised at how much redundancy you can remove from your company’s marketing strategy.
Adopting an agile marketing strategy takes time, but the efforts to reorganize your company’s marketing structure can pay significant dividends. If you are willing to review how your company’s brand-building efforts are organized and look for opportunities to streamline processes, you can integrate agile marketing into your growth strategy. There may be a few stumbles along the way, but you will be impressed at what a difference this approach can make to your business’ bottom line.