Do you wish there were a way you could turbocharge your storytelling and significantly increase your engagement ROI? By adding one component to your stories, you could drastically increase your engagement scores. Do you want to know what that one secret ingredient is? It’s delightfully delicious data visualizations.
Visualizations turn data into charts and graphs that can be embedded in blog posts, shared on your social media profiles, or disseminated to others for easy embedding. When you create a data visualization and include an embed code, you greatly increase the chances others will share your data with their followers.
If you haven’t included data visualizations in your content marketing strategy, consider the following reasons why you should:
Highlight Company Research
Data visualizations let you showcase your business’s research. Whether you want to prove your widgets are better than your competitors’ or highlight the superior features of your SaaS platform, visualized data puts the focus on company data. Anyone can publish a blog post full of dry data; it takes a confident storyteller to spotlight their data in visual format. #Winning
Showcase Subject Expertise
Visualized data is a phenomenal way to showcase your area of expertise. Deep dive into your data and show your audience how well you know your subject. Create visualizations to spotlight specific components of your data and drive home the point that you know what you are talking about and can be trusted as knowledgeable expert.
Improve Thought Leadership Status
Speaking of knowledgeable experts, data visualizations can help improve your thought leadership status among your peers. Become an influencer that others will turn to or quote on matters related to your industry. Thought leadership is a powerful way to drive sales and improve your search engine optimization at the same time. Posting detailed thought-leadership articles on platforms like LinkedIn with share-worthy data visualizations can go a long way toward boosting your SEO.
Tell Better Stories
Blog posts and articles with data visualizations improve the quality of your storytelling. Walls of text are made more consumable when interspersed with engaged visualizations. Not only do visualizations make your data more consumable, but they also increase the chances others will share your content on social media platforms like Twitter, Pinterest and Facebook. Eye candy encourages social shares; use that knowledge to extend your brand’s reach.
Once you discover the huge impact data visualizations have on the ROI of your content marketing, you will kick yourself for not having discovered this truth earlier. Instead of seeing mediocre success, your content will spread further and faster simply because you turned your data into eye candy for your audience.