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Sheryl Kantrowitz

Assistant Professor of Advertising, Art Director, Creative Thinker.

Fox School of Business
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www.emojis.com

November 28, 2016 By Sheryl Kantrowitz Leave a Comment

TO GO WITH AFP STORY BY TUPAC POINTU A picture shows emoji characters also known as emoticons on the screens of two mobile phones in Paris on August 6, 2015. Forget traditional banners and promotional videos, brands are turning to emojis to communicate with their Generation Z target audience. AFP PHOTO / MIGUEL MEDINA (Photo credit should read MIGUEL MEDINA/AFP/Getty Images)
Photo Credit: MIGUEL MEDINA/AFP/Getty Images
 As of October 29, 2016, you can now purchase available emoji domains via GoDaddy’s search engine. Yes, you read that correctly. Emoji Domains. 👍💃🏾
For Domain Name Servers to do their job, they must be able to read the characters in the URL you type. Originally, domain names were designed to support a small subset of characters which included: A-Z (capital), a-z (lowercase) 0-9 and the hyphen symbol. This set of characters seems plentiful but not if you are from a non-English speaking country that uses a different set of character symbols for their language, right?
In 2003, ICANN instituted the IDN Program to assist and promote the multilingual Internet. International Domain Names permit a global community to create and use domain names in their native language or script.
And….now has come the ability to create and use emoji domain names. And the world’s first emoji domain name was registered in 2011: http://💩.la (also affectionately known as Poopla). poopla-wide-1
And, along that same line, The Oxford Dictionaries Word of the Year for 2015 was a pictograph (aka emoji): 😂 For the first time ever, the ‘Face with Tears of Joy’ emoji (😂) was chosen as the ‘word’ that best reflected the mood of 2015.
Here’s the thing though: Without a link to click, or a dedicated emoji keyboard or browser plugin to type with, many visitors who want to visit and ‘emoji’ domain URL are likely to have a tedious experience typing the URL into their browser.
So, if you still think you’d like an emoji URL of your own, here’s a definitive guide to purchasing your very own “Poopla” domain: https://leland.me/emoji-domains/
Oh, and as far as SEO goes, you probably guessed…emojis are the most search-unfriendly domain possibilities out there. I personally think emojis in general are here to stay (for a while at least), but I don’t think the emoji URLs will do much more than to serve as an alias to a blog, etc., such as this guy uses for his blog “Code and Coffee”: 💻☕️.ws So, is there an emoji domain in your future?

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Filed Under: Digital Innovation in Marketing, Tips Tagged With: emojis, GoDaddy, ICANN, Poopla

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www.emojis.com

November 28, 2016 By Sheryl Kantrowitz Leave a Comment

 As of October 29, 2016, you can now purchase available emoji domains via GoDaddy’s search engine. Yes, you read that correctly. Emoji Domains. 👍💃🏾 For Domain Name Servers to do their job, they must be able to read the characters in the URL you type. Originally, domain names were designed to support a small subset of […]

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Virtual Reality, Take 2.

October 28, 2016 By Sheryl Kantrowitz Leave a Comment

Last January, I had the pleasure of attending the Consumer Electronics Showcase (CES) in Las Vegas. This show is put on each year by the Consumer Technology Association™ and it is often the place where the next-generation innovations are launched or discussed. Augmented reality and virtual reality were by far the biggest trends discussed at […]

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Search: SXSW Awesomeness (and click “I’m Feeling Lucky”

October 10, 2016 By Sheryl Kantrowitz Leave a Comment

After our guest speaker on Sunday shared the I’m Feeling Lucky Google Store project that debuted at SXSW 2016, I wanted more. More cool SXSW stuff. More online technology concepts brought offline for us to experience with our entire humanness, and not just via our many screens. Lucky for me, I didn’t need to look […]

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Improvement vs Innovation: The Southwest Airlines Example

July 18, 2016 By Sheryl Kantrowitz Leave a Comment

Process improvements should happen on a daily basis during the normal business workflow whereas process innovation refers more to the “A-Ha” moments of clarity and breakthrough. It is important that there is a balance within the co-existence of process innovation and incremental process improvements. Too many innovations at once may throw off the normal workflow. It is […]

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An “Uber”-friendly app

July 18, 2016 By Sheryl Kantrowitz Leave a Comment

According to the Principles of User Interface Design  reading, the Uber app has an excellent UI. For starters, it is a simple interface free of distraction, offers one primary action per screen, keeps secondary actions ‘secondary’, takes the user through a logical, simple and orderly process free of distraction. OPENING SCREEN 1. The opening screen after the application […]

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I got 99 applications…and none of them play well together.

June 14, 2016 By Sheryl Kantrowitz Leave a Comment

The Marketing Technology solutions’ landscape is growing at an incredible speed every year. Companies know that their marketing and technology solutions need to “play well” together in order to stay competitive, so what is slowing down adoption?  According to a study done by eMarketer on Accenture, the top challenges for them are concerns with security and the […]

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