About

BFA, Advertising Design, Minor: Art Photography, College of Visual and Performing Arts, Syracuse University
MS, Digital Innovation in Marketing, Fox School of Business, Temple University, December 2016
sherylk@temple.edu
sheryl@sdkcreative.com

Biography

Presently I am an assistant professor in the Department of Advertising and PR in the Klein College of Media and Communication (SMC) at Temple University in Philadelphia, PA. I recently served as the faculty advisor (Fall 2015) of Temple’s School of Media and Communication’s Study Away program in London. I have taught and/or am currently teaching the following courses at the undergraduate level: Digital Media and Advertising, Art Direction  1 and 2(traditional and new media), Advertising Campaigns (National Student Advertising Competition), Personal Branding (You are a Brand), and Portfolio courses. I also teach UX Design and Strategy in the Master of Science in Strategic Advertising and Marketing program. I served for four years as the Faculty Advisor for the National Student Advertising Competition (NSAC). Prior to teaching, I spent almost 10 years in the advertising industry honing my skills working for various agencies and personal clients as an art director. I have worked for small branding consultancies as a visual strategist (TONIQ), large NYC agencies launching new products (Grey and Saatchi), and on my own, I have worked directly with clients, helping them to redefine their brands from the ground up.

I believe that innovative thinking is the key to success in advertising. This was my driving force in the industry and now directly translates to my teaching style in the classroom. As a trained designer and art director, I recognize the importance of balance between beauty and function, and I work to instill this mindset in all of my students.

I am an active member of the Art Directors’ Club of Philadelphia, the Philly Ad Club and the AEJMC (Association for Education in Journalism and Mass Communication). I served as a team leader for the Philly Ad Club Teens Program and am currently a coach for the Girls on the Run Philadelphia Heart and Sole Program.

I hold a BFA in Design and Photography from Syracuse University’s College of Visual and Performing Arts and an MS in Digital Innovation and Marketing from the Fox School of Business at Temple University.