Email is easy. Well, that’s what most people think. It’s why people apply for email marketing positions with the impression that it’s simply sending a few emails out. But email is actually difficult. It’s tricky to manage and even trickier to figure out why something went wrong. That’s why, more than ever, it’s important to use root cause analysis to determine why your … [Read more...] about Getting To The Bottom of Email
We all know that Norman’s seven principles of design are not limited to doors or websites. These factors can be found in every aspect of our world. But more than ever, it is important to identify where these principles are at play in every aspect of our marketing. Sometimes, the difficulty is not necessarily identifying where a principal is missing, but rather where to look … [Read more...] about Norman & Email
There is a debate within the email community brewing currently over the "Batch and Blast" method. For context, "batch and blast" is when you send one email to your entire email list without any segmenting. The Argument for Batch and Blast Segmenting emails takes a lot of time and effort. Not only do you have to collect data in order to build out the segments, you are … [Read more...] about Batch & Blast or Bust?
Weather-based marketing is extremely difficult to master, especially when so many elements (pun intended) are in play. The remainder of 2018 is predicted to be a weather whirlwind (more hurricanes than ever are on the horizon), so it's important now more than ever to take these factors into consideration with marketing. The Advantages of Weather Marketing Specifically … [Read more...] about Elements of Weather Marketing
In 2007, the very first episode of "Keeping Up With The Kardashians" premiered. By 2009, each Kardashian sister had a Twitter profile. Combined, the Kardashian clan has over 444 million followers on Instagram. "Kardashian" is no longer a last name, but a brand, generating billions of dollars in revenue across multiple channels. Just over ten years later, things have changed. … [Read more...] about #KardashiansAreOverParty