Below are three social media stories that peaked my interest over Labor Day weekend.
“21 super-relatable Tweets from this week”
Published: Sunday, September 2nd
Share It: Yes
Value to the Business: Curated moments keep people active on the website.
Thoughts: I’m a huge fan of Twitter moments. I consider these to be some of the most sharable content on the internet because there’s a ton of tweets to choose from, various opinions, and really no brand affiliation. Most Twitter moments are either curated by Twitter or made by random Twitter users. Perhaps what is most interesting is that at first, I thought to myself that there was no brand behind this. But then I realized- it’s Twitter themselves behind the Moments. They are curating them to keep you active and engaged on their website. Moments are brilliant because they make it easy to retweet or like the individual tweets or share the entire moment.
“This Little Boy Has Saved HUNDREDS Of Shelter Dogs”
Published: 4 Months Ago
Brand: The Dodo
Share It: No
Value to the Business: Emotionally triggering videos garner a ton of views, shares, and impressions.
Thoughts: Almost every single time I watch a video from The Dodo, I end up crying and cursing at my computer. They always make me so emotional, and yet for some reason I keep going back for more and more. Unfortunately, while I do watch them, I’m less likely to share these videos. My entire Facebook profile would be happy sad dog videos and I’m pretty picky about what I post up there.
Another interesting thing about this video is that it was posted 4 months ago. With Facebook, it’s pretty usual to see videos published months or years earlier popping up on feeds. People share over long periods of time, but this sort of algorithm for showing posts paired with the very small publish date and time mean that many videos can be giving inaccurate information or causing unnecessary panic. More than once I have seen posts on Facebook that are outdated circulating on my timeline and causing chaos over something that already passed or is not going to happen.
“Who Stole One of World’s Most Venomous Spiders From Philadelphia Insectarium?”
Published: Saturday, September 1st
Share It: Yes
Value to the Business: Shocking click bait title had a scare factor that makes a lot of people want to know more.
Thoughts: I was actually shocked to see this in the trending section on Youtube. I was having dinner with some of my friends the other day and my friend who works at a company who hires for the Insectarium told us about this. The next day it was trending. It absolutely shocked me so I had to share it with my friends. A million views later and now suddenly everybody knows about the insect place a few blocks from my home. What’s even crazier is that it started with only about a hundred thousand views when it was posted to the trending page- the impact of that page is insane.
In conclusion: You’ll notice how there aren’t really many “Labor Day” related things on this list. I don’t have an adblocker installed on my computer, but my mind does the job for me. I’m easy to recognize and skip past ads. And where I don’t have adblocker, I’m probably using a premium service (Youtube Red subscription, Netflix, etc.). Most of my Labor Day related content lived in my email promotions box (which is where I spend most of my time anyway as an email marketer) but I don’t consider email a “social platform.”