REASONS FOR SELECTING THE SEPTA KEY PASS
Loading and refill payments of SEPTA Key Passes can be a tedious undertaking due to SEPTA’s hard to navigate website and kiosks. Our efforts focus on providing a better user experience which leads to increased ridership and modernizing mobile and social experience for SEPTA’s customers.
CRITICAL FACTS & ASSUMPTIONS
MAKING THE USER EXPERIENCE BETTER
The development of the mobile app provides opportunities to engage consumers through digital means which have the potential to energize the engagement of the consumer experience and satisfies needs while drawing them towards SEPTA.
The new application modules listed above will provide SEPTA with a platform entry point to its consumers on a digital level.