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Septa Key

A New Way to Pay

  • OVERVIEW
  • Company Profile
    • Memo to Stakeholders
    • Situational Analysis
    • Brand Profile
    • Competitive Analysis
    • Data Analysis
    • Data and Process Model
    • Channels
  • Project Proposal
  • Project Plan
    • Meeting Minutes
  • DIGITAL INNOVATION TEAM
  • PROTOTYPE SIMULATION
  • DECK

Situational Analysis

REASONS FOR SELECTING THE SEPTA KEY PASS

 

 

Loading and refill payments of SEPTA Key Passes can be a tedious undertaking due to SEPTA’s hard to navigate website and kiosks. Our efforts focus on providing a better user experience which leads to increased ridership and modernizing mobile and social experience for SEPTA’s customers.

 

CRITICAL FACTS & ASSUMPTIONS

 

 

MAKING THE USER EXPERIENCE BETTER

The development of the mobile app provides opportunities to engage consumers through digital means which have the potential to energize the engagement of the consumer experience and satisfies needs while drawing them towards SEPTA.

The new application modules listed above will provide SEPTA with a platform entry point to its consumers on a digital level.

 

 

 

Copyright © 2022 · Terek Ali
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