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Septa Key

A New Way to Pay

  • OVERVIEW
  • Company Profile
    • Memo to Stakeholders
    • Situational Analysis
    • Brand Profile
    • Competitive Analysis
    • Data Analysis
    • Data and Process Model
    • Channels
  • Project Proposal
  • Project Plan
    • Meeting Minutes
  • DIGITAL INNOVATION TEAM
  • PROTOTYPE SIMULATION
  • DECK

Data and Process Model

 

MARKETING SUMMARY – AT A GLANCE

6th largest US transit system by ridership

Annual ridership: 326 million (2016); 308 million (2017)

Revenue: $526,467,000 (2016); $496,277,000 (2017)

Annual growth: 2.6%

160 million bus trips per year – 500k bus trips per weekday

2016 – National ridership is down 3.1%

SEPTA’s ridership has declined by over 4 million rides

SEPTA MARKET

Source: http://septa.org/strategic-plan/reports/2017-opfacts.pdf

 

 

RIDERSHIP FARE MIX – OCTOBER FY 2018 YTD

 

 

DECLINE CONTINUES – YEAR-TO-DATE RIDERSHIP

 

 

COST TO RIDE SEPTA (2017)

 

 

DATA PROCESS & FLOW

Copyright © 2022 · Terek Ali
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