The SEPTA Key mobile app has the potential to be revolutionary to the public transportation market segment. The app promotes customer engagement and a user experience that is comparable, if not better to leading competitors in SEPTA’s market. Moving forward with the development of this product is a win for the consumer, SEPTA, and its stakeholders.
TARGET AUDIENCE – CURRENT
TARGET AUDIENCE – NEW
College students (males and females), ages 18-24
Active and on-the-go
Leads a busy lifestyle
Likes to explore the city and meet with friends
Doesn’t drive or have access to a car
Rides a bike to get around
Lives off-campus alone or with roommates
Would like an easier, faster way to get to campus
PERSONAS
PASSIVE PAM
CASUAL CAIT
ACTIVE ANDREW