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Septa Key

A New Way to Pay

  • OVERVIEW
  • Company Profile
    • Memo to Stakeholders
    • Situational Analysis
    • Brand Profile
    • Competitive Analysis
    • Data Analysis
    • Data and Process Model
    • Channels
  • Project Proposal
  • Project Plan
    • Meeting Minutes
  • DIGITAL INNOVATION TEAM
  • PROTOTYPE SIMULATION
  • DECK

Brand Profile

The SEPTA Key mobile app has the potential to be revolutionary to the public transportation market segment. The app promotes customer engagement and a user experience that is comparable, if not better to leading competitors in SEPTA’s market. Moving forward with the development of this product is a win for the consumer, SEPTA, and its stakeholders.

TARGET AUDIENCE – CURRENT

TARGET AUDIENCE – NEW

College students (males and females), ages 18-24

Active and on-the-go

Leads a busy lifestyle

Likes to explore the city and meet with friends

Doesn’t drive or have access to a car

Rides a bike to get around

Lives off-campus alone or with roommates

Would like an easier, faster way to get to campus

PERSONAS

 

PASSIVE PAM

CASUAL CAIT

ACTIVE ANDREW

 

Copyright © 2022 · Terek Ali
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