The SEPTA Key mobile app has the potential to be revolutionary to the public transportation market segment. The app promotes customer engagement and a user experience that is comparable, if not better to leading competitors in SEPTA’s market. Moving forward with the development of this product is a win for the consumer, SEPTA, and its stakeholders.

TARGET AUDIENCE – CURRENT

TARGET AUDIENCE – NEW

College students (males and females), ages 18-24

Active and on-the-go

Leads a busy lifestyle

Likes to explore the city and meet with friends

Doesn’t drive or have access to a car

Rides a bike to get around

Lives off-campus alone or with roommates

Would like an easier, faster way to get to campus

PERSONAS

 

PASSIVE PAM

CASUAL CAIT

ACTIVE ANDREW