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Septa Key

A New Way to Pay

  • OVERVIEW
  • Company Profile
    • Memo to Stakeholders
    • Situational Analysis
    • Brand Profile
    • Competitive Analysis
    • Data Analysis
    • Data and Process Model
    • Channels
  • Project Proposal
  • Project Plan
    • Meeting Minutes
  • DIGITAL INNOVATION TEAM
  • PROTOTYPE SIMULATION
  • DECK

 

INTRODUCING THE SEPTA KEY APP

The new Septa Key app enriches SEPTA’s overarching mission to deliver a safe, reliable, sustainable, accessible, and customer-focused public transportation service, contributing to the regions economic vitality, sustainability, and enhanced quality of life.

With plans to reach a larger demographic of consumers, compete with new alternative transportation means, and provide a more satisfying user experience to its customers, the Septa Key app has the potential to be revolutionary to the public transportation market segment.

 

KEY FEATURES


Front-Face Key Scan

 Digital Wallet/Auto-loading

 Notifications

 Routes & Schedules

 Trip Planning & Live View

 Perks & Rewards

 Gamifying Rides

  Advertising

 

VIEW THE PROTOTYPE →

Copyright © 2022 · Jacqueline Stroeber
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