Game of Thrones just began their 7th season, and it only seems to get better. Upon the show's launch, it was the talk of everyone - both watchers and non-watchers alike. With the growth of popularity, also increased has been their budget and production scale. There are fans from around the world looking at every word and action with such detail that it’s imperative that … [Read more...] about Process Design Meets GoT
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Giving.Temple.EDU Meets User Design to Improve the Process
Taking some of the lessons learned in both courses over the past few weeks has lead me to look at our own giving website, giving.temple.edu, and make some assumptions of what it does well and what it does not. Let’s first start with the landing page: The primary objective of the website is to give people a platform to first donate and second learn more about … [Read more...] about Giving.Temple.EDU Meets User Design to Improve the Process
A Better Place to Work: Designed Thinking Meets Process Change
The Temple University Institutional Advancement’s staff attended an all-staff retreat almost a year ago. However, this wasn’t an ordinary retreat – it was the first stage of collecting data to bring about the first stages of a change process. The question – How to make Temple the premier place to work. There were a lot of problems, feedback, suggestions and feeling … [Read more...] about A Better Place to Work: Designed Thinking Meets Process Change
The Battle Between Sales and Marketing
I find that this topic is very important in today’s world. Both myself and my husband’s companies struggle with the tug-a-war between the priorities of marketing and sales. My husband works in sales for a toy company. At his firm, there is a large disconnect between sales, marketing, and product design. This industry would be a good case study on this subject. Kids are very … [Read more...] about The Battle Between Sales and Marketing
WrestleMania, Entertainment’s Superbowl
Yes. You read that correctly. I recently started to follow the fascinating world of WrestleMania, not as a fan but as a marketing and data nerd. It’s a fascinating machine that should be a case study. They continue to break records year after year when it comes to attendance, viewers, social media and sales. Their wrestlers are even required to take a class on social … [Read more...] about WrestleMania, Entertainment’s Superbowl