What are some of the best strategies when it comes to using social media marketing to test new ideas? Some might agree that social listening is near or at the top – especially on twitter. So obviously when Twitter, one of the main platforms on social, break this very simple rule to find out what users want there was a lot of surprise and of course backlash. With twitter … [Read more...] about Change Isn’t Always Good
Does something have to be great to create buzz around a brand? For the first time, I can honestly say no. These cookies are beyond gross…and everyone agrees. But the secret flavor is so familiar we can’t stop trying to guess what it is. Maybe it’s because everyone likes a mystery, but this cookie flavor just went viral. My office bribes each other for favors with Oreos – … [Read more...] about Disgusting Cookie Gone Viral
Chatbots have exploded onto the scene over the past few years. Whether you’re being updated about an order, giving feedback, or making a donation – they have many purposes. There is even a magazine dedicated to talking about all things chatbot. While some people say this is just a fad – a few things tell us otherwise. This technology is being used worldwide. In fact, Facebook … [Read more...] about Chatbots – Fun or Functional?
Connectivity. Below are three social media ads seen over Labor Day weekend that connected to me. It might not create a connection for everyone. But before you deem my feelings unworthy, hear me out. Take, for example, Pumpkin Spice Latte from Starbucks. Love it? Hate it? Yes, I know there are battles of the pros and cons that go on and on. But stop for a second, don’t … [Read more...] about What does Sun Protection, Pumpkins, and Salsa have in Common?