I am very fortunate to work in many different functional areas. My current focus is in CRM, engagement, and communication. Using technological solutions, we are able to reach a greater number of people, with more targeted messaging, than ever before. We use the data we get back to create a matrix of those prospects most likely to enroll v. those prospects we would most like to enroll. Those applicants may get more personalized communication plans.
We are on the cutting edge of what Graduate Schools are doing in this field. It has been a privilege to present and publish in this area. Some examples:
Quoted in industry article
An Education in Paperless Efficiency
Posted November 4, 2016 – Baseline Magazine
Presentation given at the Salesforce Higher Ed Summit April 2016