Tableau is a visual data analytics software that makes it easier to create interactive visual analytics in the form of dashboards. These dashboards make it easier for non-technical people like myself and consumers to convert data into understandable, interactive graphics.
Five years ago, to look at analytics reports, I typically open several different online tools including Google Analytics, Facebook Insights, Twitter Analytics, email reports, etc. I would pull all of this information together, by exporting the data as a CSV file and uploading it into Excel. Tableau allows you to freely explore data without knowing the answer you want ahead of time. With drill-down and data blending features built in, you’re able to spot correlations and trends, and then dig down to understand what caused them to happen, rather than the other way around.
Tableau is a brand new tool that we have introduced within our company within the past year and it has been very valuable. I especially love the dashboard tools, which puts all of our data from several accounts into one place. All my analytical reporting are now housed in Tableau and it is great to be able to see how this data works together. For example, every quarter our company sends out an email campaign newsletter highlighting our company updates that can include new acquisitions/property grand openings, awards or nominations we have won and any of our philanthropic or community service opportunities. After sending this email campaign, I can pull everything into a dashboard and see if there’s a big spike in our email channel in Google Analytics, a spike in leads from Yardi or Salesforce, and an increase in newsletter signups from Constant Contact or Swiftpage. All of the data appears in one platform.
My own initial use of Tableau has saved me 20 man hours of preparation time on average when compiling this information to present at our marketing strategy meetings. Tableau is a great tool that empowers businesses to keep up with the continuously evolving technology and outperform its competition through an innovative means of visualizing their data.