Social media is basically just a bunch of people screaming. With people who are outraged over various things, marketing posts, public relations efforts, and new announcements about whatever new product, it all amounts to a whole lot of noise, and if your social media marketing strategy is just to add your brand to that cacophony, it can be difficult to stand … [Read more...] about Cutting Through the Noise by Saying Less
In the "Building a Social Media Culture at Dell" case study we read in MIS 5603, the author went into detail about a program that held at the company called the "Social Media and Community University." Anyone who worked at Dell was allowed to sign up for this program and get involved in representing the company on social. That got me to start thinking about what types of things … [Read more...] about Uniting Temple’s Overall University Social Strategy
The morning of July 19th, I got a text from my roommate: "Twitter sucks." He was referring to the desktop redesign, which officially became permanent that week. As someone who tweets for a living, I was all too familiar with this feeling, and while I had already adjusted to it somewhat by that time, it was still a big change, and a lot to get used to. Earlier this semester, … [Read more...] about Do the Pros of the Twitter Redesign Outweigh the Cons?
It may seem like I'm beating a dead horse here by constantly talking about social media innovations, but Mark Twain once said "write what you know," and if there's one thing I know from posting tweets and Instagram Stories all day, it's social media innovations. Tell me, how many times has this happened to you: You open up Instagram and at the top of your feed is a cool … [Read more...] about Instagram Values Optionality
The way that your brand portrays itself on social media can carry a significant amount of weight in how the public perceives what you do. Inevitably, from time to time, there will be mix ups and slip ups. Whether they are due misguided attempts at trying to do something good, a lack of double checking before a scheduled post goes live, or (digital marketer's nightmare) … [Read more...] about Reckless Tweeting and Its Effects on Your Brand (or Sunny D-epression)