Social media is basically just a bunch of people screaming. With people who are outraged over various things, marketing posts, public relations efforts, and new announcements about whatever new product, it all amounts to a whole lot of noise, and if your social media marketing strategy is just to add your brand to that cacophony, it can be difficult to stand … [Read more...] about Cutting Through the Noise by Saying Less
The Upside of Data Collection
"Data Collection!" Did I scare you? If I did, that's understandable. Data collection has become something of a spooky thought these days, leading many to long for a life off the grid. When you search Google for a movie one time and suddenly you're seeing ads for that movie on Facebook, Twitter, Instagram, and everywhere else, it can almost feel like you're being watched. In a … [Read more...] about The Upside of Data Collection