Social media is basically just a bunch of people screaming. With people who are outraged over various things, marketing posts, public relations efforts, and new announcements about whatever new product, it all amounts to a whole lot of noise, and if your social media marketing strategy is just to add your brand to that cacophony, it can be difficult to stand … [Read more...] about Cutting Through the Noise by Saying Less
digital marketing
Do the Pros of the Twitter Redesign Outweigh the Cons?
The morning of July 19th, I got a text from my roommate: "Twitter sucks." He was referring to the desktop redesign, which officially became permanent that week. As someone who tweets for a living, I was all too familiar with this feeling, and while I had already adjusted to it somewhat by that time, it was still a big change, and a lot to get used to. Earlier this semester, … [Read more...] about Do the Pros of the Twitter Redesign Outweigh the Cons?
Reckless Tweeting and Its Effects on Your Brand (or Sunny D-epression)
The way that your brand portrays itself on social media can carry a significant amount of weight in how the public perceives what you do. Inevitably, from time to time, there will be mix ups and slip ups. Whether they are due misguided attempts at trying to do something good, a lack of double checking before a scheduled post goes live, or (digital marketer's nightmare) … [Read more...] about Reckless Tweeting and Its Effects on Your Brand (or Sunny D-epression)
The Upside of Data Collection
"Data Collection!" Did I scare you? If I did, that's understandable. Data collection has become something of a spooky thought these days, leading many to long for a life off the grid. When you search Google for a movie one time and suddenly you're seeing ads for that movie on Facebook, Twitter, Instagram, and everywhere else, it can almost feel like you're being watched. In a … [Read more...] about The Upside of Data Collection