As an avid sports fan, I feel like I’m never done reading about the latest happenings involving the teams I follow and the leagues they’re in. I could seriously just spend all day reading about the Philadelphia 76ers and what’s going on in the NBA. Places like Twitter and Reddit have made that easy. Not only because they are both consistently being refreshed in real time with the most up to date happenings, but also because they themselves are not content sources, they’re content aggregators.
Just a few years ago, content aggregation wasn’t nearly as prevalent as it is today. If I wanted to read about the Sixers, I’d go straight to the NBC SportsNet Philadelphia app and read whatever articles they had, then probably head over to ESPN to read about the NBA at large, and that was basically it. Now, content aggregation has taken away the need for search and brought together all of the things I want to read about into one place, whether that’s the Sixers and NBA subreddits or my meticulously constructed Twitter lists.
In addition to those two social platforms, another brand I think is doing a great job of aggregating content is Bleacher Report. While they themselves are a media outlet and content source, the Bleacher Report app functions a bit more like those other channels. They allow you to pick the specific teams that you want to follow, and the “streams” (as they call them) for those teams feature articles and news stories related to that team, but not exclusively from Bleacher Report themselves. Additionally, the streams also feature a live-updating team-specific Twitter feed, made up of local reporters and people of influence in relation to that team.
What I find so interesting about Bleacher Report’s strategy is that they have their own writers and reporters, however, they’re also promoting and sharing articles from their competitors within their own app. Though, the fact that they’re now a one-stop shop for stories from around the web has made them my go to source for sports information though. I’m curious to see if other media sources will begin to develop similar strategies in regards to content aggregation.