Education

The Fox School of Business at Temple University
Philadelphia, PA
Degree: Master of Science, Digital Innovation in Marketing

The Catholic University of America, 2004-2008
Washington, D.C.
Degree: Bachelor of Arts, Political Science
Minor: Philosophy

Professional experience
MARKETING MANAGER, CLIENT & MARKET GROWTH | AUDIT & ASSURANCE
Deloitte, Philadelphia, PA; June 2021 – present
• Develops marketing plans and executes on corresponding campaigns and tactics in support of Audit & Assurance (A&A) business priorities
• Determines fiscal year go-to-market strategies, content, and deliverables for high growth segments: SPAC, Sustainability and Accounting & Reporting Advisory practice offerings including emerging growth companies, private equity, private/consumer, sustainability, and SEC reporting services.
• Builds eminence in the market by crafting relevant content (POVs, papers, other assets) and promotes content through various digital channels (website, social media, SEO/natural search and paid search)
• Monitors performance and tracks ROI on lead generating advertising campaigns and Google paid search campaign to ensure optimal performance
• Identifies partnership opportunities with external organizations for sponsorships, speaking opportunities and webcasts
• Strategic campaign prioritization and efficient utilization of GDA/vendor resources resulting in part from calculated budget forecasting and management

NATIONAL PROJECT MANAGER, BRAND & MESSAGING WORKSTREAM (INTERIM)
Grant Thornton LLP, Philadelphia, PA; March 2020 – June 2021
• Responsible for planning and execution of the brand & messaging workstream aligned with the firm’s “Respond and Restore Together” campaign during COVID-19
• Reviews all brand messaging and tone for all outbound communications, achieving internal and external consistency, through: high-level content tone review, promotion content review, campaign messaging & timing review
• Serves as the first point of contract for any issues or discrepancies arising from within the team before the problem escalates
• Maintains the progress and optimizes integration opportunities of various other workstreams
• Organizes and facilitates team meetings, procures resources, required information, various agreements and material or technology needed to accomplish project plans
• Manages the work product of five other team members – overseeing all final copy as it relates to outbound communication, social media channels and campaign messaging

MARKETING SENIOR ASSOCIATE, BRAND & MARKETPLACE ACTIVATION, ATLANTIC COAST REGION
Grant Thornton LLP, Philadelphia, PA; July 2017 – Present
• Project manages all Northeast Region industry & service line sponsored campaigns & programming from concept to execution to follow up (Philadelphia, Washington Crossing, Iselin, New York, Boston)
• Project manages high-end experiential events with the PGA TOUR: BMW Classic, The National, U.S. Open and the Travelers Championship
• Engages clients and prospects to drive revenue growth through brand-building campaigns [ content, hospitality, social media engagement, Corporate Social Responsibility ]
• Identifies and develops differentiated, diversified, compelling, marketing programs and experiences based on geo and audience specific data-driven insights that impact brand affinity, engagement and revenue with client program and target market executives.
• Manages strategic high profile partnership with Flyers, Sixers, Phillies and Villanova University; Designs high end experiential campaigns & strategic touchpoints
• CRM Office Champion/Subject Matter Expert – Runs reports to review white space, open pipeline & identify strategic ways to reengage with lost opportunities
• Oversees the work product of two Marketing associates; monitors work quality and workload; provides direction and training

MARKETING SENIOR ASSOCIATE, ACCOUNT MARKETING, ATLANTIC COAST REGION
Grant Thornton LLP, Philadelphia, PA; August 2015 – July 2017
• Supported business development executives, key relationship partners & key account teams to mobilize around the target/client accounts to drive forward engagement & revenue in alignment with our growth strategy via content, hospitality and events
• Manages all Atlantic Coast industry & service line sponsored campaigns & programming from concept to execution to follow up (Philadelphia, Washington Crossing, Baltimore, Washington, D.C., & Arlington)
• Oversaw social media marketing, including working with Partners and Managing Directors to enhance their social media effectiveness
• Supported sales deliverables, proposals, placemats, collateral and thought leadership
• Helped drive new programs through research, marketing plan development, collateral creation and development of marketing materials – competitive analysis, key messages, regional trends
• Facilitated benchmarking and performance improvement initiatives

ASSOCIATE, ACCOUNT MARKETING
Grant Thornton LLP, Philadelphia, PA; March 2013 – August 2015
• Supported sales deliverables, proposals, placemats, collateral and thought leadership
• Supported business development executives, key relationship partners & key account teams to mobilize around the target/client accounts to drive forward engagement & revenue in alignment with our growth strategy
• Supported all internal firm events: End of Busy Season Event
• Tracked & monitor expenses against budget

EXECUTIVE ASSISTANT
Grant Thornton LLP, Philadelphia, PA; March 2011 – March 2013
• Supported the Audit Practice Leader & the Financial Services Industry Leader
• Assisted with calendar maintenance, travel arrangements, expense reimbursement and billing
• Coordinated tickets for the Flyers/Sixers suite, Phillies Diamond Club seats and ensuring ROI
• Compiled marketing dashboards and other reports
• Worked closely with Managers, Senior Managers and Partners to assign staff, seniors and managers to engagements utilizing engagement budgets (interim Resource Manager)
• OneView Champion/Subject Matter Expert/CRM Database Coordinator
• Maintained inventory and order giveaways
• Processed invoicing – approve and track spending
• Assigned/allocated staff in StaffTrak based on individual capabilities, career objectives and project/engagement requirements
• Reconciled and monitored engagement completion against budgeted time and scheduled time.
• Initiated and monitored relationship checks
• Maintained and renewed individual memberships for ACG, New Jersey Bankers, Pennsylvania Bankers, NAREIT, iGlobal, Financial Managers Society
• Prepared meeting agendas, pipelines and market prioritization lists for our Real Estate, Asset Management and Banking & Securities Meetings
• Project managed PCAOB & APR Visits, Audit Summit Trainings and Financial Services/Real Estate Industry Trainings
• Assembled audit committee presentations and proposals & industry specific marketing collateral
• Data entry in SalesLogix
• Prepared and processed CPE paperwork

REGIONAL COMMUNITY COORDINATOR
Culture Homestay International, Philadelphia, PA; October 2009 – March 2011
• Liaison between international students and local employers
• Marketed program to potential employers throughout Northeast territory
• Assisted in locating suitable employment and housing for USA Work & Travel participants through the Department of State