… [Read more...] about Project Management Foundations Certification
Requirements Elicitation and Analysis Certification
Agile Project Management Certification
Back to basics: Considerations for a CTA beyond a click
In the article, How to Create Brand Activation that Fosters, Amanda Hansen highlights the five steps to design brand activation programs that inspires consumers to act. By starting with the why, you can then identify the appropriate channel(s) to engage with your audience through emotional connection and compels them to respond. I especially enjoyed Hansen’s advice on two … [Read more...] about Back to basics: Considerations for a CTA beyond a click
Let’s make big data even “bigger”
In the How Data is Changing the Role of Marketers article, I wholeheartedly agree with Benton’s assessment as data being a total disruptor to marketers everywhere and how intrinsically important it is to entire customer journey. I want to circle back on one of the points that Benton made in the article – namely around a marketer’s role in “integrating disparate data and making … [Read more...] about Let’s make big data even “bigger”