The “godfather” of UX design and the first person to coin that title, Don Norman, once said, “We must design for the way people behave, not for how we would wish them to behave.” A strong user experience is integral for performance, branding, customer retention and the company’s overall bottom-line. COVID-19 has not only exacerbated, but accelerated, the adoption of digital transformation with an emphasis on digital experience. This recent Forbes article, 15 Emerging UI/UX Design Trends Tech Companies Must Prepare For, hones in the technological evolution we are currently experiencing and how it’s impacting both UX and UI design principles and trends:
- Consolidated Visibility
- Deeper Design Thinking
- Showcasing Culture
- User Research
- User Tutorials
- Emphasis On The Employee Experience
- Collaboration Between Design And Tech Teams
- An Emphasis On Usability
- AI-Powered Design
- Intuitive UIs
- Platform-Centric Approaches
- Passwordless Login
- Continued Rise Of Low-Code Tools
Having just wrapped up our final project and worked through most of these firsthand, I feel as though the most important are Simplicity, Collaboration Between Design and Tech, and Usability. As digital pages continue to evolve, I’ve noticed pages have become increasingly crowded. Upon landing on the page, there’s a slew of hovers on top of videos and it’s so busy that I can’t navigate throughout the page. If I can’t navigate to what I’m looking for, I’m leaving the page. Clean and simple is the best approach. Secondly, collaboration between design and tech is an integral partnership in user experience. It’s through technology that designers can bring their vision to life. Lastly, usability is incredibly important. As one of our readings stated, often time people design based on what they think the user wants verses what the user actually wants. By failing to create a user-centric design, you’re not solutioning for their needs and wants. Either way, I’m curious as to how the projected trends shape out over the course of the next year.
- Which of these design principles/trends do you think is most important?
- Are any of these applicable to additional industries outside of just tech companies?