The manner and sheer volume in which data is collected, analyzed and shared has never been as apparent as it is today. Digital data sharing and engagement, such as online shopping and banking, have opened so many doors but not without underlying implications. In addition, pivoting to a remote workforce has allowed for an increase in data collection that did not exist pre-pandemic. More and more companies, and individuals, are implementing measures to safeguard personal data. But how can we embrace UX design features as being essential to data privacy? Consider these 3 key factors:
- Customer Experience and Compliance Shouldn’t be in Competition: While perception may say otherwise, customer experience and compliance can co-exist. You just need to think about it differently.
- Make Privacy Everyone’s Business: Continually assess compliance as the designs transform iteratively
Considering “three-quarters of people agree with default settings in apps and online services…Organizations should carefully consider the potential influence design choices have on customer privacy permission journeys. Designing an empowering customer journey will take an innovative approach that brings together diverse skills across privacy, compliance and web design. Getting this right will help organizations unlock value from their data.” (McKay, Garside)
Appropriate regulation with regard to data privacy should be a non-negotiable. If we fail to embrace UX design as an essential component of data protection, we risk losing the trust of our customer in the process.
- What do you think are the biggest risks associated with lack of privacy-enhancing design?
- What value will ultimately derive from creating privacy controls?