I am most proud of the work I did during the first few months of the pandemic shutdown. As a wholesale produce distribution company, we were in the center of one of the hardest hit industries across the country. Almost immediately, we lost close to 70% of revenue. I was heavily involved in helping our company pivot to B2C sales, creating what we called our “Curbside Pickup Program.” In a matter of weeks, I was able to create viral marketing through social media, local magazines, and the local news. During that 2-3 month period, we were making $30,000-$40,000 in sales every three nights. Not only did this help recover some of the lost revenue, it helped fill a much needed gap in our surrounding community… positively impacting our brand identity.
In addition, I came up with the idea to use the pandemic as a way to rebrand ourselves to our B2B customers. Our approach to business went from the mindset of being “your produce supplier” to “your business partner.” This allowed us to take a more holistic approach to business with each of our customer segments. Our campaign was called “Support. Adapt. Personalize.” To this day, we still use this as the backbone for all new and current business.
Lastly, I think the work I have done as a whole for our company’s marketing department since being hired is something I am very proud of. From where it was the day I arrived, to where it is today, has been a long road and there is still a lot of work ahead of me; but as a 25 year old in my first managerial role, I have learned a lot and applied what I have learned to the best of my ability. Working directly for the president and COO has also taught me how to prioritize my workflow and communicate internally at a high level. If I am given the opportunity to attend Temple’s graduate program, I look forward to using those skills to improve the department even more.