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Ralph Dixon

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Ralph Dixon

I Received Sound Feedback

July 16, 2020 By Ralph Dixon Leave a Comment

I Received Sound Feedback

Like many others, I have been working from home during the pandemic. It’s been stressful for sure. Stressful on me, on my family… on my home network. You can imagine my frustration when my internet service went out during work hours last week. I did the usual modem restart. I also unplugged everything and plugged it back in. I restarted my computer. After all that didn’t work, … [Read more...] about I Received Sound Feedback

Brand Reputation During a Crisis

March 29, 2020 By Ralph Dixon Leave a Comment

Brand Reputation During a Crisis

We're all well aware by now of the unprecedented changes to our daily life due to the COVID-19 virus. Businesses are asking people to work from. Schools are closing. Citizens are being asked to practice social distancing. Stores are being wiped out of goods. As disruptive as this is, we're all in this together and need to do our part to help prevent the spread of the virus. … [Read more...] about Brand Reputation During a Crisis

Diversity in Branding

February 27, 2020 By Ralph Dixon Leave a Comment

Diversity in Branding

On my personal Facebook account, I follow my local Down Syndrome organization. If you're unaware, Down Syndrome is a genetic condition that some people are born with where the individual has an extra copy of the 21st chromosome. People with Down Syndrome typically have cognitive developmental delays and common physical characteristics associated with Down Syndrome. I personally … [Read more...] about Diversity in Branding

How AI, Data and Analytics are Helping Combat the Coronavirus

February 10, 2020 By Ralph Dixon Leave a Comment

How AI, Data and Analytics are Helping Combat the Coronavirus

When you think of the recent outbreak of the 2019-nCoV Coronavirus, you wouldn't think that artificial intelligence (AI), data and analytics could help fight the virus. But that is exactly what is happening thanks to advancements in technology and data. What is the coronavirus? Coronaviruses are families of viruses found in animals and humans. In late December of 2019, it … [Read more...] about How AI, Data and Analytics are Helping Combat the Coronavirus

Process Efficiency or Process Redistribution?

November 19, 2019 By Ralph Dixon Leave a Comment

Process Efficiency or Process Redistribution?

We’ve talked a lot about processes, systems and automation. Technology is a great enabler of helping us make our lives more efficient, easy and timely. However, in the article “How AI Can Negatively Impact Employee Experiences” by David Roe, automation can be a disruptive element in the workplace. The biggest fear of employees from companies that employ automated services and … [Read more...] about Process Efficiency or Process Redistribution?

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My Posts

  • Mobile Marketing Trends and Covid
  • Where Do YOU Draw the Line in the Social Sand?
  • Nice Recovery Vrbo
  • My Journey to Find a Better Process
  • Is Now the Time to Review Your Customer’s Journey?

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