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Ralph Dixon

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Ralph Dixon

Mobile Marketing Trends and Covid

November 8, 2020 By Ralph Dixon Leave a Comment

Mobile Marketing Trends and Covid

I stumbled upon an article called “7 Mobile Marketing Trends to Watch in 2020” by MDG, a digital ad agency that does it all. (BTW, if any of my classmates are reading this, they have some interesting job openings https://www.mdgadvertising.com/careers/). You can read the article here … [Read more...] about Mobile Marketing Trends and Covid

Where Do YOU Draw the Line in the Social Sand?

October 11, 2020 By Ralph Dixon Leave a Comment

Where Do YOU Draw the Line in the Social Sand?

I think of myself as a private person. I do have social media accounts on Facebook, Twitter, Pinterest, Instagram and LinkedIn. What I share on those accounts is a lot about the things I like, rather than a lot about myself. For example, I love art, nature, running and my family. I will share articles about those subjects and some photos of our family but that’s about it. I … [Read more...] about Where Do YOU Draw the Line in the Social Sand?

Nice Recovery Vrbo

September 20, 2020 By Ralph Dixon Leave a Comment

Nice Recovery Vrbo

I was recently scrolling through facebook when I saw an interesting post from a marketing friend of mine. She said, “Only another marketing person would be as equally amused and horrified by this. 😂😢” followed by a screen capture of email from Vrbo. Vrbo is an online business allowing home owners to connect with families looking for rental properties when they’re looking … [Read more...] about Nice Recovery Vrbo

My Journey to Find a Better Process

July 25, 2020 By Ralph Dixon Leave a Comment

My Journey to Find a Better Process

While reading the material for this class, I could not help but wonder why we (my team and I at work) were not using these valuable process improvement tools? I have heard of most of them. I have taken project management classes before. However, when thinking about my job, we are kind of stuck in this pattern of “doing things the way we’ve always done them”.  But doing things … [Read more...] about My Journey to Find a Better Process

Is Now the Time to Review Your Customer’s Journey?

July 16, 2020 By Ralph Dixon Leave a Comment

Is Now the Time to Review Your Customer’s Journey?

COVID-19 has changed the lives of everyone around the world. It has affected us from the way we conduct our daily lives through essentially every aspect of society and interaction. Experts predict there may not be a vaccine until at least 2021 and that a second wave of the corona virus could occur in the fall (Fay Cortez). Considering that this will be with us for a while … [Read more...] about Is Now the Time to Review Your Customer’s Journey?

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My Posts

  • Mobile Marketing Trends and Covid
  • Where Do YOU Draw the Line in the Social Sand?
  • Nice Recovery Vrbo
  • My Journey to Find a Better Process
  • Is Now the Time to Review Your Customer’s Journey?

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