I was recently scrolling through facebook when I saw an interesting post from a marketing friend of mine. She said, “Only another marketing person would be as equally amused and horrified by this. 😂😢” followed by a screen capture of email from Vrbo. Vrbo is an online business allowing home owners to connect with families looking for rental properties when they’re looking … [Read more...] about Nice Recovery Vrbo
My Journey to Find a Better Process
While reading the material for this class, I could not help but wonder why we (my team and I at work) were not using these valuable process improvement tools? I have heard of most of them. I have taken project management classes before. However, when thinking about my job, we are kind of stuck in this pattern of “doing things the way we’ve always done them”. But doing things … [Read more...] about My Journey to Find a Better Process
Is Now the Time to Review Your Customer’s Journey?
COVID-19 has changed the lives of everyone around the world. It has affected us from the way we conduct our daily lives through essentially every aspect of society and interaction. Experts predict there may not be a vaccine until at least 2021 and that a second wave of the corona virus could occur in the fall (Fay Cortez). Considering that this will be with us for a while … [Read more...] about Is Now the Time to Review Your Customer’s Journey?
I Received Sound Feedback
Like many others, I have been working from home during the pandemic. It’s been stressful for sure. Stressful on me, on my family… on my home network. You can imagine my frustration when my internet service went out during work hours last week. I did the usual modem restart. I also unplugged everything and plugged it back in. I restarted my computer. After all that didn’t work, … [Read more...] about I Received Sound Feedback
Brand Reputation During a Crisis
We're all well aware by now of the unprecedented changes to our daily life due to the COVID-19 virus. Businesses are asking people to work from. Schools are closing. Citizens are being asked to practice social distancing. Stores are being wiped out of goods. As disruptive as this is, we're all in this together and need to do our part to help prevent the spread of the virus. … [Read more...] about Brand Reputation During a Crisis