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Patrick Yurista

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Bite Size Horrors

October 23, 2017 By Patrick Yurista Leave a Comment

 
Mars candy had come out with short horror films for their biggest holiday of the year. The movie quality are very well done and written. There isn’t any cheesy ad placements that would ruin the films, just really well written stories that keep you in suspense. I’ve gotten the chance to watch a couple of the films, while Mars said they’re going to create 12 total.

Let me know what you think? How did Mars do if promoting their brand, without going way over the top?

 

http://www.adweek.com/creativity/these-bite-size-horror-films-from-mars-candy-brands-are-the-best-halloween-ads-in-years/

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