The fist thing that has been pretty popular when it comes to Going Back to School, is the “Mom Rant”. I discovered it on Today’s website of this mom going viral on Youtube about how she’s begging for the teachers to take her kids back! She walks around Target offering them anything she wants and as long as they take her kids. It’s been a hit online as it has over 22 million views.
With everyone going back to school and trying to get new clothes for the upcoming year, Macy’s has decided to take a different promotion approach. While everyone from JC Penny and Target try to bring in customers with margin prices, Macy’s is focusing on style. They rolled out the “It List”, which shows the trendiest and styles fashions of the year. I thought this was a interesting approach because while its always been about saving money, seems like the focus is now looking good.
Jolly Rancher came out with this really cool 15second video for back to school. I was on Twitter and came across the video with the hashtag #back2school. It shows a water melon on the first day of school and “forgetting how to school”. It’s pretty funny and has greta animation. Doesn’t seem it has the traction it probably wanted with only 39 retweets.