My girlfriend started her Etsy shop last week and I just wanted to share how we created a Buyer Persona to Represent Segments and drive product creation. She started her business to generate some income while also fulfilling her art fix. After days of contemplating her artistic visions and her questioning whether people would buy her art, we pulled the trigger and created an … [Read more...] about Using Buyer Persona to Drive Product Creation and Marketing for My Girlfriend’s Etsy Shop
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What Job Seekers can learn from the Brand Positioning Statement
If you’re like me, you’re pursuing higher education because you want to either: garner a broader skill set or you want to pursue a new career. After reading “Positioning Your Startup is Vital — Here’s How to Nail It” by Arielle Jackson, it’s clear we have to position ourselves to recruiters as if we’re a startup going to market. The brand positioning statement can be your … [Read more...] about What Job Seekers can learn from the Brand Positioning Statement
Shhhhh… They’re Listening…
After visiting Japan in 2017, I was raving about the amazing food, tourist attractions and lifestyle Japan had to offer. As I was telling my friends and family about the trip, I recalled telling my friends, “Japan is so amazing, even the toilets have bidets that talk talk to you!” Later while scrolling through my Instagram feed, I see an Amazon Ad marketing a bidet to … [Read more...] about Shhhhh… They’re Listening…
Will Tik Tok be the fuel to power Microsoft’s Artificial Intelligence?
In recent news, Tik Tok has caught the eye of many businesses as the Trump Administration has given the Beijing Media company an ultimatum to be bought out by a U.S Business or be banned in the United States. President Trump believes that the media company could be using their platform to cipher United States citizens’ data to the Chinese government and be a National Security … [Read more...] about Will Tik Tok be the fuel to power Microsoft’s Artificial Intelligence?