Recently my Masters’s program had a videoconference with Jaclin Altman aka @Foodsbythegram on Instagram. She is a food blogger, tastemaker, and “influencer on social media.
So, I’ve had my puppy for about 2 weeks now. His name is Louis (Lou-ey), named after Louis Vuitton. His Instagram handle is @louisvtheshiba. And he is a cute Shiba Inu puppy from an amazing breeder in R-Kansas! We are still in the process of getting him trained and acclimated into the city, but wouldn’t it be awesome if I could document and share the whole experience on social media??
After Sunday’s class, I knew I had to take it seriously. What really helped me get motivated was when I saw Jaclin’s playbook for how she creates content. I am going to take Jaclin’s playbook and apply them to Louis’s Instagram account:
|Jaclin’s Playbook||Configured to Louis’s Social Media|
|1. Ideation||Documenting day-to-day/ Develop content|
|2. Experimentation||Experiment with different forms of content ex. Videos/Photos|
|3. Retest||Strategize optimal time to shoot content/ Carve Out Time|
|4. Photograph||Actually Document/ Make Content|
|6. Edit||Edit Content Post Shooting with Apps/ Post Edit Software|
|7. Write SEO||Leverage SEO/Hashtag/Alt Text Social Media Strategies|
|8. Post||Post the Content and potentially on other social platforms|
|9. Follow-Ups||Analyze metrics for performance|
So, here’s how it’s going:
I started to post and make content. I did my best to edit Louis’s photos to optimize his cuteness and puppy appeal. I used apps like Snapseed and Lightroom to experiment with different levels of exposure and color correction.
I studied the competition and started to follow other Shiba Inu accounts such as @shibainu.dogs and @shibainuglobal on Instagram. I started to build up a list of hashtags to increase the chance of discovery for Louis’s account on Instagram’s explore page and SEO.
Here are the results of my latest post:
I feel that I have had more discovery from followers that I don’t know and that don’t follow me. More comments, but seems like they are automated from a business that leverages platforms like Hootsuite. I assume they have a stream with one of the hashtags I used and are engaging with my content due to that.
I plan to keep experimenting with my content and strategy. I plan to update my hashtags with more niche content to land higher on the discovery pages for those hashtags. In addition, I plan to foster a more engaging comment section with fewer spammy comments. I also plan to experiment with more reels and video-form content and use a multichannel approach to gain a larger following.