Last weekend, I had the pleasure to go to Cherry Hill’s Honeygrow location. It was my first time going to Honeygrow and I wasn’t sure what to expect. The kitchen set-up was like a hybrid between a Chipotle and Wawa MTO kiosk. All the ingredients vibrantly and neatly displayed to see. However, unlike a Chipotle, there was minimal human interaction when ordering. Of course, there were employees that were willing to answer my questions, but I didn’t have to talk to anyone. Instead, I could order everything easily on their kiosk.
As a new customer, the kiosk was very easy to navigate and make my order with ease. The reason, I believe is due to the fact that Honeygrow checked all the boxes of Don Norman’s Design Principles.
All functions on the kiosk were displayed in a minimalistic and aesthetic fashion on the entirety of the screen. The pricing was displayed on all options that required additional costs and even displayed pictures of the ingredients.
As you use the Honeygrow kiosk and you click on the picture of your choices, the ingredients then get circled and proceed to the next screen. This ensures that the user knows that this is the ingredient that is chosen. In addition, on the right-hand side of the kiosk, it reveals a list of all ingredients chosen thus far and a visual bowl showing the progress being made in the process. However, there were no audio/touch features to further support this process, the experience heavily supported through visual senses.
I believe that Honeygrow made it very easy for users to feel in control while using their kiosk and reveals all options on the screen. Their kiosk gives the option to backtrack to the previous screen if you want to change parts of your order and reveals progress made in each step of the process.
The Honeygrow kiosk is effective in leveraging real-world connections that we have with other technologies like our iPhones/ tablets/ touch-screen devices in their kiosk UX. Controls are intuitive and leverage effective feedback tools to ensure users understand where they are in the process. In addition, their mapping of the process is positioned in a similar format to how the employees will prepare the food. Proteins > Starches> Vegetables > Sauces > Additional Add-Ons.
Across all steps, Honeygrow’s UX was consistent. When you made a selection, the ingredient would get circled and proceed to the next step.
The Honeygrow kiosk gives users clues on the next steps or actions to take. One thing that I really liked were the options when you pick the sauce you would like. The interface directs you to choose how you would like your sauce: “less”, “regular”, “extra” or “on the side”. I think this level of affordance elevated the customer experience. In collaboration with feedback and constraints, the process was overall super easy for anyone to use.