10/20 – present
Marketing Services Coordinator | SCHOTT North America | Duryea, PA
The most valuable experience I have gained in this position is working for an international company. SCHOTT is headquartered in Mainz, Germany but has business units located across the globe. This is my first time working for an international company and it has taught me a lot about international business.
My marketing colleagues for the Advanced Optics business unit are located in Germany, so we constantly have Skype calls when working on major projects together.
8/2018 – 10/2020
Digital Marketing Strategist | Benco Dental | Pittston, PA
An important skill I learned in this position was marketing automation. I was part of a large project team responsible for implementing marketing automation software (HubSpot). I was the primary point person on the marketing team due to my experience and knowledge with the platform.
This was my first time going through a formal RFP process. After selecting HubSpot as our preferred vendor, it was my responsibility to work with their account team and strategists to get our account up and running. I had to work with our internal IT team to get our domains and sub-domains created. I worked with product managers to identify various forms of content needed to create successful campaigns and workflows.
1/2017 – 8/2018
Digital Marketing Specialist | CornellCookson | Mountaintop, PA
Two important skills I learned in this position were basic coding (HTML and CSS) and web design. At the time, I didn’t have a lot of experience with these skills but I worked closely with a developer to learn. I also relied on Google and developer forums to learn HTML and CSS. As I started to get more comfortable with programming, I started to build and redesign web pages in our content management system (CMS), Sitefinity. Web design and user experience were two areas I quickly gained interest in. I continue to work in these two areas and develop my skills.
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