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Olivia Francisco

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

user experience

5 Application Design Mistakes to Avoid

July 15, 2022 By Olivia Francisco Leave a Comment

Designing applications is not an easy task because of the varying degrees of complexity and challenges unique to every organization. This post will discuss five common design mistakes seen across industries and some suggestions for improvement. Poor Feedback  Feedback is just one way to improve an application's usability. It informs users how their commands and actions … [Read more...] about 5 Application Design Mistakes to Avoid

PetSmart Improves Information Architecture

July 7, 2022 By Olivia Francisco Leave a Comment

Today's world is exploding with information, but how do we find what's relevant to us at the time that we need it? The answer - information architecture. To stand out in today's crowded marketplace, organizations need to analyze particular situations from a user's perspective. They need to understand what problems their users are facing along with the solutions they … [Read more...] about PetSmart Improves Information Architecture

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Recent Posts

  • Finding the Balance Between Privacy and Utility for Marketers
  • The Evolution of Social Commerce
  • Social Listening – A Launchpad to Success
  • 5 Application Design Mistakes to Avoid
  • Six Sigma – Yay or Nay?
  • PetSmart Improves Information Architecture

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