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Olivia Francisco

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

rebranding

Second Time’s the Charm for Uber

March 31, 2022 By Olivia Francisco Leave a Comment

Think back to 2017 when Uber was publicized for its scandalous claims including sexual harassment, a sexist office culture and high turnover amongst executives. These types of behaviors impact an organization all the way down to its consumers – negative brand perception, boycotting, loss of revenue, etc. A year prior to these claims, Uber attempted to rebrand in 2016. The … [Read more...] about Second Time’s the Charm for Uber

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