Think back to 2017 when Uber was publicized for its scandalous claims including sexual harassment, a sexist office culture and high turnover amongst executives. These types of behaviors impact an organization all the way down to its consumers – negative brand perception, boycotting, loss of revenue, etc. A year prior to these claims, Uber attempted to rebrand in 2016. The … [Read more...] about Second Time’s the Charm for Uber