Olivia Francisco

95 Almond Lane, Wilkes-Barre, PA 18702 | (570) 709-3652 | oliviafrancisco94@gmail.com

Summary
Data-driven marketing professional with 5 years of experience specializing in inbound marketing. Drives traffic and boosts audience engagement with dynamic marketing strategies and campaigns.

Experience
Marketing Services Coordinator | SCHOTT North America | Duryea, PA
10/2020 – present

• Help execute key marketing initiatives to grow NA market
• Evaluate and establish marketing strategy by analyzing sales forecasts, setting objectives, planning and organizing
• Design and implement successful marketing campaigns
• Organize promotional activities for new products
• Communicate campaign objectives, timelines and deliverables to NA sales team and provide instruction for use or promotion
• Plan and manage meetings, events, conferences and trade shows
• Maintain a directory and inventory of sales support materials, ensuring all are current and coordinate the creation of new materials as needed
• Provide market research, competitive analyses, and consumer trends
• Prepare marketing reports and metrics for measuring campaign success
• Act as the primary liaison with global marketing regarding NA activities

Digital Marketing Strategist | Benco Dental | Pittston, PA
8/2018 – 10/2020

• Lead a team in all aspects of web content projects including planning, project management, design development, editorial, content strategy, functionality and measurement
• Executed UX activities such as producing wireframes, designing user journeys, creating an information architecture and creating style guidelines
• Managed website content on WordPress platform, while utilizing Google Analytics, Data Studio and SEO tools to analyze traffic and improve search presence
• Educated the company on the importance of marketing automation to create professional emails, manage contacts and execute nurturing campaigns
• Worked and directed agencies on executing paid social media campaigns
• Partnered with internal subject matter experts to generate thought leadership content
• Identified quarterly KPIs and reported on their progress and effectiveness

Digital Marketing Specialist | CornellCookson | Mountaintop, PA
1/2017 – 8/2018

• Employed analytics tools (Google Analytics, Google Ads, Google Tag Manager, Search Console) to manage and track the success of marketing campaigns
• Outlined digital marketing strategies to drive traffic to the company’s website using email marketing, SEO, SEM and social media
• Developed a calendar of activities to drive marketing campaigns around product launches
• Worked with an agency for website development and functionality
• Managed website content on content management system, while utilizing Google Analytics, Data Studio and SEO tools to analyze traffic and improve search presence
• Managed dealer facing web content and was responsible for the font-end development of these two websites
• Generated reports and recommendations for optimizing the website for SEO

Education
King’s College | Wilkes-Barre, PA
8/2011 – 5/2015

• Bachelor of Science, Marketing
• Bachelor of Science, Business Management
  o Dean’s List, Mu Kappa Tau Marketing Honor’s Society, Aquinas Honor’s Society

Skills

• Excellent attention to detail, ability to complete tasks on time with little supervision
• Highly organized with the flexibility to adapt to changing priorities
• Technologically-savvy
• Excellent communicator with strong presentation skills
• Strong project management skills