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Olivia Francisco

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Resume

Olivia Francisco

95 Almond Lane, Wilkes-Barre, PA 18702 | (570) 709-3652 | oliviafrancisco94@gmail.com

Summary
Data-driven marketing professional with 5 years of experience specializing in inbound marketing. Drives traffic and boosts audience engagement with dynamic marketing strategies and campaigns.

Experience
Marketing Services Coordinator | SCHOTT North America | Duryea, PA
10/2020 – present

  • Help execute key marketing initiatives to grow NA market
  • Evaluate and establish marketing strategy by analyzing sales forecasts, setting objectives, planning and organizing
  • Design and implement successful marketing campaigns
  • Organize promotional activities for new products
  • Communicate campaign objectives, timelines and deliverables to NA sales team and provide instruction for use or promotion
  • Plan and manage meetings, events, conferences and trade shows
  • Maintain a directory and inventory of sales support materials, ensuring all are current and coordinate the creation of new materials as needed
  • Provide market research, competitive analyses, and consumer trends
  • Prepare marketing reports and metrics for measuring campaign success
  • Act as the primary liaison with global marketing regarding NA activities

Digital Marketing Strategist | Benco Dental | Pittston, PA
8/2018 – 10/2020

  • Lead a team in all aspects of web content projects including planning, project management, design development, editorial, content strategy, functionality and measurement
  • Executed UX activities such as producing wireframes, designing user journeys, creating an information architecture and creating style guidelines
  • Managed website content on WordPress platform, while utilizing Google Analytics, Data Studio and SEO tools to analyze traffic and improve search presence
  • Educated the company on the importance of marketing automation to create professional emails, manage contacts and execute nurturing campaigns
  • Worked and directed agencies on executing paid social media campaigns
  • Partnered with internal subject matter experts to generate thought leadership content
  • Identified quarterly KPIs and reported on their progress and effectiveness

Digital Marketing Specialist | CornellCookson | Mountaintop, PA
1/2017 – 8/2018

  • Employed analytics tools (Google Analytics, Google Ads, Google Tag Manager, Search Console) to manage and track the success of marketing campaigns
  • Outlined digital marketing strategies to drive traffic to the company’s website using email marketing, SEO, SEM and social media
  • Developed a calendar of activities to drive marketing campaigns around product launches
  • Worked with an agency for website development and functionality
  • Managed website content on content management system, while utilizing Google Analytics, Data Studio and SEO tools to analyze traffic and improve search presence
  • Managed dealer facing web content and was responsible for the font-end development of these two websites
  • Generated reports and recommendations for optimizing the website for SEO

Education
King’s College | Wilkes-Barre, PA
8/2011 – 5/2015

  • Bachelor of Science, Marketing
  • Bachelor of Science, Business Management
    o Dean’s List, Mu Kappa Tau Marketing Honor’s Society, Aquinas Honor’s Society

Skills

  • Excellent attention to detail, ability to complete tasks on time with little supervision
  • Highly organized with the flexibility to adapt to changing priorities
  • Technologically-savvy
  • Excellent communicator with strong presentation skills
  • Strong project management skills

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