Olivia Francisco
95 Almond Lane, Wilkes-Barre, PA 18702 | (570) 709-3652 | oliviafrancisco94@gmail.com
Summary
Data-driven marketing professional with 5 years of experience specializing in inbound marketing. Drives traffic and boosts audience engagement with dynamic marketing strategies and campaigns.
Experience
Marketing Services Coordinator | SCHOTT North America | Duryea, PA
10/2020 – present
- Help execute key marketing initiatives to grow NA market
- Evaluate and establish marketing strategy by analyzing sales forecasts, setting objectives, planning and organizing
- Design and implement successful marketing campaigns
- Organize promotional activities for new products
- Communicate campaign objectives, timelines and deliverables to NA sales team and provide instruction for use or promotion
- Plan and manage meetings, events, conferences and trade shows
- Maintain a directory and inventory of sales support materials, ensuring all are current and coordinate the creation of new materials as needed
- Provide market research, competitive analyses, and consumer trends
- Prepare marketing reports and metrics for measuring campaign success
- Act as the primary liaison with global marketing regarding NA activities
Digital Marketing Strategist | Benco Dental | Pittston, PA
8/2018 – 10/2020
- Lead a team in all aspects of web content projects including planning, project management, design development, editorial, content strategy, functionality and measurement
- Executed UX activities such as producing wireframes, designing user journeys, creating an information architecture and creating style guidelines
- Managed website content on WordPress platform, while utilizing Google Analytics, Data Studio and SEO tools to analyze traffic and improve search presence
- Educated the company on the importance of marketing automation to create professional emails, manage contacts and execute nurturing campaigns
- Worked and directed agencies on executing paid social media campaigns
- Partnered with internal subject matter experts to generate thought leadership content
- Identified quarterly KPIs and reported on their progress and effectiveness
Digital Marketing Specialist | CornellCookson | Mountaintop, PA
1/2017 – 8/2018
- Employed analytics tools (Google Analytics, Google Ads, Google Tag Manager, Search Console) to manage and track the success of marketing campaigns
- Outlined digital marketing strategies to drive traffic to the company’s website using email marketing, SEO, SEM and social media
- Developed a calendar of activities to drive marketing campaigns around product launches
- Worked with an agency for website development and functionality
- Managed website content on content management system, while utilizing Google Analytics, Data Studio and SEO tools to analyze traffic and improve search presence
- Managed dealer facing web content and was responsible for the font-end development of these two websites
- Generated reports and recommendations for optimizing the website for SEO
Education
King’s College | Wilkes-Barre, PA
8/2011 – 5/2015
- Bachelor of Science, Marketing
- Bachelor of Science, Business Management
o Dean’s List, Mu Kappa Tau Marketing Honor’s Society, Aquinas Honor’s Society
Skills
- Excellent attention to detail, ability to complete tasks on time with little supervision
- Highly organized with the flexibility to adapt to changing priorities
- Technologically-savvy
- Excellent communicator with strong presentation skills
- Strong project management skills
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