The pandemic has disrupted nearly every routine in day-to-day life. In ordinary times, consumers tend to stick to their habits, resulting in very slow adoption of beneficial innovations that require behavior change. Now, the COVID-19 pandemic has caused consumers everywhere to change their behaviors rapidly and in large numbers. In the United States, 75% of consumers have … [Read more...] about Understanding and Shaping Consumer Behavior
A number of definitions of artificial intelligence (AI) have surfaced over the last few decades, but IBM offers the following definition, "It is the science and engineering of making intelligent machines, especially intelligent computer programs. It is related to the similar task of using computers to understand human intelligence." There are two types of AI - weak and … [Read more...] about What is AI and how are technology giants using it?