• Skip to main content
  • Skip to primary sidebar

Olivia Francisco

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Fall 2021

Understanding and Shaping Consumer Behavior

November 9, 2021 By Olivia Francisco 2 Comments

The pandemic has disrupted nearly every routine in day-to-day life. In ordinary times, consumers tend to stick to their habits, resulting in very slow adoption of beneficial innovations that require behavior change. Now, the COVID-19 pandemic has caused consumers everywhere to change their behaviors rapidly and in large numbers. In the United States, 75% of consumers have … [Read more...] about Understanding and Shaping Consumer Behavior

What is AI and how are technology giants using it?

October 18, 2021 By Olivia Francisco Leave a Comment

A number of definitions of artificial intelligence (AI) have surfaced over the last few decades, but IBM offers the following definition, "It is the science and engineering of making intelligent machines, especially intelligent computer programs. It is related to the similar task of using computers to understand human intelligence." There are two types of AI - weak and … [Read more...] about What is AI and how are technology giants using it?

Primary Sidebar

My information

  • About
  • Certifications
  • My Interests
  • Resume
  • Work Experience

Recent Posts

  • Finding the Balance Between Privacy and Utility for Marketers
  • The Evolution of Social Commerce
  • Social Listening – A Launchpad to Success
  • 5 Application Design Mistakes to Avoid
  • Six Sigma – Yay or Nay?
  • PetSmart Improves Information Architecture

Copyright © 2023 · Olivia Francisco
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.