Today's world is exploding with information, but how do we find what's relevant to us at the time that we need it? The answer - information architecture. To stand out in today's crowded marketplace, organizations need to analyze particular situations from a user's perspective. They need to understand what problems their users are facing along with the solutions they … [Read more...] about PetSmart Improves Information Architecture
Second Time’s the Charm for Uber
Think back to 2017 when Uber was publicized for its scandalous claims including sexual harassment, a sexist office culture and high turnover amongst executives. These types of behaviors impact an organization all the way down to its consumers – negative brand perception, boycotting, loss of revenue, etc. A year prior to these claims, Uber attempted to rebrand in 2016. The … [Read more...] about Second Time’s the Charm for Uber
Data visualization – A look at some key benefits and challenges
The concept of using pictures to understand data has been around for centuries, from maps and graphs in the 17th century to the invention of the pie chart in the early 1800s. Data visualization refers to the representation of data or information in charts, graphs, maps or other visual formats. Visualization helps stakeholders to see trends, recognize relationships and uncover … [Read more...] about Data visualization – A look at some key benefits and challenges
Understanding and Shaping Consumer Behavior
The pandemic has disrupted nearly every routine in day-to-day life. In ordinary times, consumers tend to stick to their habits, resulting in very slow adoption of beneficial innovations that require behavior change. Now, the COVID-19 pandemic has caused consumers everywhere to change their behaviors rapidly and in large numbers. In the United States, 75% of consumers have … [Read more...] about Understanding and Shaping Consumer Behavior
What is AI and how are technology giants using it?
A number of definitions of artificial intelligence (AI) have surfaced over the last few decades, but IBM offers the following definition, "It is the science and engineering of making intelligent machines, especially intelligent computer programs. It is related to the similar task of using computers to understand human intelligence." There are two types of AI - weak and … [Read more...] about What is AI and how are technology giants using it?