With mobile devices growing in popularity, mobile advertising has become a primary mode of digital advertising. Research from Statista, shows that 4x as many people are spending time online via a mobile device compared to desktop. One type of advertisement that can bring success to your business is gamified ads. These ads are advertisements people can interact with as … [Read more...] about Using Gamified Mobile Ads to Increase Engagement
Listen before you speak. Is a phrase we're all familiar with. But brands haven't always had the strategies or tools to listen and communicate effectively. If brands don't listen to their audience, they won't be able to connect with them. Stop guessing what your audience wants and starting listening. Why is social listening important? Social listening helps brands … [Read more...] about Social Listening – A Launchpad to Success
Designing applications is not an easy task because of the varying degrees of complexity and challenges unique to every organization. This post will discuss five common design mistakes seen across industries and some suggestions for improvement. Poor Feedback Feedback is just one way to improve an application's usability. It informs users how their commands and actions … [Read more...] about 5 Application Design Mistakes to Avoid
Six Sigma was introduced in 1986 by Motorola engineer Bill Smith. It wasn't until 1996 when Jack Welch included it into his business strategy at General Electric that it became popular. What is Six Sigma? It's a methodology used to improve the output quality in a process. For this methodology be successful, it identifies the causes of defects and then removes … [Read more...] about Six Sigma – Yay or Nay?
Today's world is exploding with information, but how do we find what's relevant to us at the time that we need it? The answer - information architecture. To stand out in today's crowded marketplace, organizations need to analyze particular situations from a user's perspective. They need to understand what problems their users are facing along with the solutions they … [Read more...] about PetSmart Improves Information Architecture