Data privacy has been a growing concern of digital consumers for the last few years. Advertisers have made adjustments over the years to ease these concerns but it's come at a cost - making it difficult to advertise to their target audience. There's still a lot of debate on what's next for the advertising industry. Do marketers feel confident that they found a balance … [Read more...] about Finding the Balance Between Privacy and Utility for Marketers
According to Hootsuite, "social commerce is the process of selling products and services on social media" (Hootsuite, 2022). This phenomenon started in 2007 when Facebook opened its marketplace to allow users to sell items within their network. After years of testing, the social media giant finally allowed brands to sell directly on its platform. In 2016, Instagram (now … [Read more...] about The Evolution of Social Commerce
Listen before you speak. Is a phrase we're all familiar with. But brands haven't always had the strategies or tools to listen and communicate effectively. If brands don't listen to their audience, they won't be able to connect with them. Stop guessing what your audience wants and starting listening. Why is social listening important? Social listening helps brands … [Read more...] about Social Listening – A Launchpad to Success
Designing applications is not an easy task because of the varying degrees of complexity and challenges unique to every organization. This post will discuss five common design mistakes seen across industries and some suggestions for improvement. Poor Feedback Feedback is just one way to improve an application's usability. It informs users how their commands and actions … [Read more...] about 5 Application Design Mistakes to Avoid
Six Sigma was introduced in 1986 by Motorola engineer Bill Smith. It wasn't until 1996 when Jack Welch included it into his business strategy at General Electric that it became popular. What is Six Sigma? It's a methodology used to improve the output quality in a process. For this methodology be successful, it identifies the causes of defects and then removes … [Read more...] about Six Sigma – Yay or Nay?