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Olivia Francisco

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Olivia Francisco

Finding the Balance Between Privacy and Utility for Marketers

November 6, 2022 By Olivia Francisco Leave a Comment

Data privacy has been a growing concern of digital consumers for the last few years. Advertisers have made adjustments over the years to ease these concerns but it's come at a cost - making it difficult to advertise to their target audience. There's still a lot of debate on what's next for the advertising industry. Do marketers feel confident that they found a balance … [Read more...] about Finding the Balance Between Privacy and Utility for Marketers

The Evolution of Social Commerce

October 14, 2022 By Olivia Francisco Leave a Comment

According to Hootsuite, "social commerce is the process of selling products and services on social media" (Hootsuite, 2022). This phenomenon started in 2007 when Facebook opened its marketplace to allow users to sell items within their network. After years of testing, the social media giant finally allowed brands to sell directly on its platform. In 2016, Instagram (now … [Read more...] about The Evolution of Social Commerce

Social Listening – A Launchpad to Success

September 8, 2022 By Olivia Francisco Leave a Comment

Listen before you speak. Is a phrase we're all familiar with. But brands haven't always had the strategies or tools to listen and communicate effectively. If brands don't listen to their audience, they won't be able to connect with them. Stop guessing what your audience wants and starting listening. Why is social listening important? Social listening helps brands … [Read more...] about Social Listening – A Launchpad to Success

5 Application Design Mistakes to Avoid

July 15, 2022 By Olivia Francisco Leave a Comment

Designing applications is not an easy task because of the varying degrees of complexity and challenges unique to every organization. This post will discuss five common design mistakes seen across industries and some suggestions for improvement. Poor Feedback  Feedback is just one way to improve an application's usability. It informs users how their commands and actions … [Read more...] about 5 Application Design Mistakes to Avoid

Six Sigma – Yay or Nay?

July 12, 2022 By Olivia Francisco Leave a Comment

Six Sigma was introduced in 1986 by Motorola engineer Bill Smith. It wasn't until 1996 when Jack Welch included it into his business strategy at General Electric that it became popular. What is Six Sigma? It's a methodology used to improve the output quality in a process. For this methodology be successful, it identifies the causes of defects and then removes … [Read more...] about Six Sigma – Yay or Nay?

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Recent Posts

  • Finding the Balance Between Privacy and Utility for Marketers
  • The Evolution of Social Commerce
  • Social Listening – A Launchpad to Success
  • 5 Application Design Mistakes to Avoid
  • Six Sigma – Yay or Nay?
  • PetSmart Improves Information Architecture

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