Listening to Brendan Walsh of Mole Street speak about experiential marketing reminded me of when I was involved in a somewhat zany experiential marketing campaign of my own several years ago. At the time, I was working as the Social Media Manager for a Lexus dealership in Allentown, PA. We became aware of some prime real estate available for a short term lease in downtown … [Read more...] about The LOLV Experience
Yes, I'm bringing up the old "Social media is just like a cocktail party" analogy. It's often used, because it's true. The brands that truly understand how to use social media and what it is meant for, tend to have the highest engagement and the most "wins". Let me explain it in party terms. At any party, you want to be heard and feel that you belong. Successful brands … [Read more...] about Social Media Listening
'Tis the back to school season and all through the land, parents are joyous and children are...tanned. That's right, summer is officially over, school is back in session and social media is rife with back to school ads, primers, tips and tricks. Here are three selections which give a glimpse into the type of back to school brand content propagating social media in 2018. 1) … [Read more...] about Back to School is Back
Labor Day is here, which means the end of summer is nigh. With the onset of the holiday, the internet is replete with content about the day itself, and the season in general. Content that is timely, informative or contrarian tends to stand out from the crowd, and the following articles are three such examples: 1) Timely: NY Times It goes without saying - content about … [Read more...] about Labor Day Musings
Is it possible that one of web's worst designed websites can also be one of the best? Maybe. Let's explore lingscars.com in greater detail, and see what makes the site tick. First, you might want to put on a pair of sunglasses. From the outset, it's quite obvious the site is designed this way on purpose. Like a horrible car crash, it's so bad that you can't look away. You … [Read more...] about The Best Worst Site on the Internet?