With the rapid expansion of social media and the duration of time it takes to pass any form of legislation, its really no surprise the law is having a difficult time keeping up with technology. In a recent lecture by Gwen Foutz, the SVP and Senior Partner, Managing Director at Methods+Mastery, on November 13th, 2019 she raised the point, “Facebook can basically do anything and … [Read more...] about A Lecture by Gwen Foutz – “Can Facebook Do Anything They Want?”
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The Importance of a Digital Audit Before Launching a Campaign
There are multiple aspects to creating a successful social media marketing strategy. Setting SMART Goals, tracking meaningful metrics, understanding your audience, and researching your competition just to name a few. But, perhaps one of the most important steps is performing a digital audit of your current and potential accounts. This step seems to be one the Joe Biden election … [Read more...] about The Importance of a Digital Audit Before Launching a Campaign
ESPN Fantasy Football & Watson – A Dream Team for Fantasy Fans
With the 2019 Football season fast approaching, over ten million people are preparing to draft their winning team on the ESPN Fantasy App. This is great news for ESPN, because that means their users will be spending billions of minutes on the App setting their line ups, researching their favorite players, and smack talking. In order to continue to serve this massive population … [Read more...] about ESPN Fantasy Football & Watson – A Dream Team for Fantasy Fans
Project Planning: Just as Important as Project Management
Project Planning and Project Management are two very different but vitally important aspects of successful project implementation. It’s simply impossible to reach a fully successful result if either part is not done responsibly and thoroughly. Due to the significance of these aspects its amazing that they are so often over looked resulting in either a poor completion of a … [Read more...] about Project Planning: Just as Important as Project Management
Brand Activation Through Pop-Up Events: How to Engage Potential Customers
Brand activation can be a great way to get a company’s products directly into the hands of their customers while creating awareness and obtaining real time feedback. What could be a more appropriate way to capture customer’s attention than by actually giving them a sample of what it is they are offering and making it immediately relevant to them? That’s exactly the idea behind … [Read more...] about Brand Activation Through Pop-Up Events: How to Engage Potential Customers