Professionals, or experts, are held to high standards because their work should reflect the experience and knowledge that comes with the title. A “professional” hockey player is expected to compete at top performance when on the ice in front of thousands of people. An “expert witness” is questioned on their knowledge before permitted to appear in a courtroom and provide sworn … [Read more...] about Influencer Marketing and Brand Responsibility
Digital Transformation and The Commitment to Data Can Change a Pizza Company into a Tech Company
In 2010 Domino’s Pizza Inc. was worth slightly more than eight dollars a share and not showing much promise for the future. It says something about a company’s brand (and quality of its product) when just three years prior shares were hovering closer to thirty dollars and the company was still working to maintain its image. Domino’s Pizza had failed to evolve their brand into … [Read more...] about Digital Transformation and The Commitment to Data Can Change a Pizza Company into a Tech Company
Applying the 6Ms to a 3D Marketing Campaign: Coca-Cola and the Mini Bottle
In the last several years there have been great strides in 3D Printing. Practical applications have grown in numbers and there appear to be limitless possibilities to what industries it can be utilized. According to Forbes product development is up from 29% in 2017 to 39% in 2018. And, “93% of companies using 3D printing in 2018 were able to gain competitive advantages … [Read more...] about Applying the 6Ms to a 3D Marketing Campaign: Coca-Cola and the Mini Bottle
AR as a Disruptive Innovation… Or Just Another Trend?
Disruptive innovation is nothing new to the world. In fact, there have probably been more market disruptors in the last 20 years than there were in the last 200. Take for example the disruptive innovation of digital photography. Up until the mid 1990’s most consumers were still using film based cameras to take pictures. But as a result of the new technology, film based … [Read more...] about AR as a Disruptive Innovation… Or Just Another Trend?