Usually when people think of augmented reality, their first thought is video games. A recent example would be Pokémon Go, an augmented reality mobile game that uses GPS to locate, capture, battle, and train Pokémon. From experience, I loved the game especially since it motivated people to get up and move and it also helped local business grow thanks to increased foot traffic. As of September 2018, the game has grossed $2.01 billion worldwide.
In addition to gaming, tech and phones are also frequently brought up when augmented reality is discussed. With the recent release of the iPhone X and the iOS 11 update, Apple unveiled new AR features: Animoji and Memoji, which can be accessed via facetime. I do not have the latest iPhone to test out this new tech but early feedback has been positive.
So yes, gaming and tech do go hand-in-hand when considering augmented reality. But what about social media and the impact AR has to it?
Most recently, I started a discussion about Snapchat’s new project, “Snap Originals.” Snap Originals are 12 original shows featured on the app, which allows viewers to experience each show via augmented reality lenses and filters. These interactive lenses are located in the virtual show portals and will make it easy share your reactions with your friends and followers.
As time progresses, it seems that many brands are beginning to incorporate augmented reality with their social media efforts. For example, Estée Lauder has invited users to try out different shades of lipstick through LipArtist, a Facebook Messenger bot. Other brands have also used augmented reality for their social media ads and posts.
Ultimately, with this type of engagement, increased purchased are guaranteed to occur. At the moment, only a few brands have grasped the idea of augmented reality while others are still playing catch up.
So, how will augmented reality impact social media in the future? I just read an article that live events will most likely be the next angle. Ultimately brands will invite users to virtually be at a concert or a sporting event. This will then encourage more people to share their experiences on social media, which is extremely exciting because then everyone can be included from the comfort of their homes.
I look forward to seeing what will be next with this trend.
Pokémon Go Wiki
Introducing Snap Originals
Use Animoji & Memoji in FaceTime Video Calls on Your iPhone X
How Augmented Reality Is Creating a New Target Market on Social Media
Report: Marketers Set Sights High on Innovation in 2017
Social media’s future is live-event AR