As Labor Day approaches so do the sales. Not that I mind, I am ready for fall weather and the clothes to come with it. My inbox is currently filled with e-blast toting the latest and greatest sale for the latest and greatest items.
But the inbox is not the only place where advertisers can reach you. More and more social ads and posts are becoming the norm and with the targeting data they are able to get from your browsing history and social interests the targeting can be spot on. I was served three ads/posts this morning and some of them were a hit and others were a miss.
First I was served a post for the retailer J.Crew. It was for 40% off my purchase this Labor Day weekend only. Effective? Heck yes! Because of my history Facebook already knew that this was a website that I visit and shop at often – so showing me this post was smart on their part. It encouraged me to purchase a few items that I would have normally waited on buying because I was pumped for the 40% off (not kidding – was looking for posts for this assignment and got sucked in).
The same hold true for the next post that I saw which was for another retailer Sole Society. I have been looking at these exact shoes about three weeks ago debating on if I wanted to add them to my fall wardrobe and what do you know the post is now showing me they are 40% off this Labor Day weekend as well. Again, Facebook knew what I was interested and served up an appropriate post.
The last post I took a look at did not do as well. This a back to school post for AT&T. It was wordy and not at all visually appealing. In fact I almost scrolled right by it.