We are attached to our phones. Day in and day out we spend hours scrolling through email and social media. So what better way for brands to reach us than on our phones. But how they execute this can have a major impact on the effectiveness of a brand post.
First I was served a post for the retailer J.Crew. It was for 40% off my purchase this Labor Day weekend only. Anywhere I clicked on the add it just took me to the homepage of the J.Crew website. If I liked those jeans in the post or that top I would have to search the website for them. Where the ad was eye catchy, the mobile experience of the ad was not the best.
Another retailer, Sole Society, served me a post as well. Again it was for 40% off this Labor Day weekend. However, this had a much better user experience. If you liked the shoes in the ad – it didn’t take you to the homepage of the Sole Society website were you would then have to search for them. It took you directly to the page on the mobile friendly website were you could buy the shoes. I didn’t have to second guess if I was in the right spot or not because it also opened up to the shoes in the same color as they had shown me in the post.
The last post I took a look at was for AT&T. It was telling me about how I could get a prepaid iPhone for $49. Honesty, I am still a little confused by the post and when I clicked on it hoping to get more information it opened up my apple maps – to what I am assuming is an AT&T retailer but again I am not 100% sure because it did not explain that to me. Overall this was not the best mobile experience.