How many people have bought something because someone you liked endorsed it? If you say no, you are either so above it all (congratulations!), or more likely, lying! The amount of times I have bought something Jennifer Aniston endorsed, and here I am – still not looking like Jennifer Anniston! Now, Anniston is obviously doing huge level deals – but around her there are many … [Read more...] about Influencer Marketing – Why is it so Important?
Ah, the beauty of virality. Gritty, the Flyers new mascot officially broke the internet. Ok, that might be an exaggeration, but he sure made a splash. The orange bearded googley-eyed mascot hit the scene yesterday and I spent most of my day reading all the comments associated with the unveiling of Gritty. They. Were. Hysterical. I mean truly. My coworkers and I were almost in … [Read more...] about Gritty, You’re Viral Buddy!
My first one is a video made by Nike about Serena Williams around their #DreamCrazy campaign. I saw it on various social media platforms for them as well as their YouTube page. I think what made it compelling is that Serena published it herself, thus making it feel much more organic. From that point on the minute the video started rolling I was locked in. I think their goal was … [Read more...] about Clickable Content Coming at You!
I’m sitting in another long work meeting. Someone asks “Where are we with the bus wrap.” I snap to attention. “It’s done, I just need to reformat the PSD for Academy because the lines need to bleed. Once I get that to them we are ready to go.” Our Director of Creative Services doesn’t look happy. “Why was I not in on this project?” I explain. “Well Mike was working on … [Read more...] about Prioritizing Project Management: Why Don’t We Do It?
There is one website that I absolutely love shopping at – And I’m not sure if it’s the clothes or the ease at which I navigate the website. For starters, It’s very aesthetically pleasing. I know I’ve been to some websites that even if the clothes are nice, if they are not displayed right I am less likely to purchase them. For me – Madewell.com is my peak customer journey. Today … [Read more...] about My Peak Customer Journey