My first one is a video made by Nike about Serena Williams around their #DreamCrazy campaign. I saw it on various social media platforms for them as well as their YouTube page. I think what made it compelling is that Serena published it herself, thus making it feel much more organic. From that point on the minute the video started rolling I was locked in. I think their goal was to send a message while strengthening their brand and what they believe in. Since there was no clear-cut call to action, I don’t think they were looking for direct conversions with this ad. That being said, I think they will benefit in the long run. It was super powerful.
Another ad that I keep seeing, are various ads for the new show “A Million Little things.” I saw an ad on Instagram as well as a commercial while watching a show on Video On Demand. This rarely happens, but it makes me super interested in the show. It’s done really well. So well in fact, that I tried to see if it was on Video On Demand immediately after seeing the ad. I would imagine they are trying to build viewership before the show even premieres, and if anyone else is like me, it’s working!
Finally, my last piece of click bait – ABC revealing the next bachelor. I saw this article on CNN, explaining why he’ll make such a good bachelor. I believe I also got a push notification for it as well. What made it compelling for me is, I’m an avid watcher of the bachelor, bachelorette, bachelor in paradise, and so on and so forth. I think the bachelor revealing it this weekend was to get people excited about this upcoming season and get The Bachelor back on track since the numbers have not been where they need to be. I think CNN publishing the content, especially with the headline they did, was to try and get people to click.