I’m sitting in another long work meeting. Someone asks “Where are we with the bus wrap.” I snap to attention. “It’s done, I just need to reformat the PSD for Academy because the lines need to bleed. Once I get that to them we are ready to go.”
Our Director of Creative Services doesn’t look happy. “Why was I not in on this project?”
I explain. “Well Mike was working on it, but he couldn’t get it done, so I took it over. Anyways it’s approved by all parties and we are ready to move forward.”
Another person in the meeting states, “I wasn’t aware we were doing a new bus wrap! Does it include the sponsors?”
Someone else chimes in, “What are we using this bus for?”
Oh boy. We’re only 5 minutes into this conversation and I officially have a headache. I was just doing what I was asked to do by my higher ups. I think to myself, this is exactly why they talk about that thing called “Project Management” in my masters program.
project management – The process of planning, organizing, staffing, directing and controlling the production of a system. Software tools are available to help with this, e.g. PERT chart editors.
If we had broken down the project and exactly what deliverables we needed from each person and department, this probably could have been easily avoided – Or even if we had communicated up front our reasoning behind why it fell in my area – But since we apparently like to make things difficult, we all operate in silos and then drop bombs in meetings that leave people feeling frustrated and left out.
Project management sounds so simple in theory, but I know countless other businesses that forget to prioritize it as well. There are so many different ways you can build it into your everyday workflow, yet so many people forget to do it. Why are we continually making our lives more difficult when we do not have to? Does anyone else notice the irony in this?